Since innovation is a complex, company-wide endeavor, it requires a set of crosscutting practices and processes to structure, organize, and encourage it. What we found were a set of eight essential attributes that are present, either in part or in full, at every big company that’s a high performer in product, process, or business-model innovation. What can other companies learn from their approaches and attributes? That question formed the core of a multiyear study comprising in-depth interviews, workshops, and surveys of more than 2,500 executives in over 300 companies, including both performance leaders and laggards, in a broad set of

Yet hard as it is for such organizations to innovate, large ones as diverse as Alcoa, the Discovery Group, and NASA’s Ames Research Center are actually doing so. By and large, they are better executors than innovators, and most succeed less through game-changing creativity than by optimizing their existing businesses. And watch for the upcoming vendor landscape in April, followed by the Wave evaluation later this year.It’s no secret: innovation is difficult for well-established companies. Get in touch if you’re selecting a new commerce search solution or if I can help with your questions about the market. I am thrilled to kick off this research, covering the latest major commerce tech spin-off market! Of course, there’s a lot more to these solutions than just those basics. Tooling to enable nontechnical practitioners to tune the solution and to gauge its success.The ability to personalize product listings and recommendations with varying degrees of automation or AI based on each shopper’s preferences, historical behavior and purchases, or current-session behavior.Control over the order in which products are displayed on product listing pages such as search result and category pages, as well as product recommendations elsewhere in the experience.Some solutions are stronger in certain areas, but for the most part, they all offer: In the end, all these solutions are aimed at presenting the right products to a shopper by personalizing the shopper’s searching, browsing, and product discovery processes. Regardless of their initial areas of focus, however, their progression in the past few years means that many now overlap with each other. In addition to commerce search, these adjacent category vendors have variously identified themselves as product discovery, product recommendations, merchandising, and personalization solutions. More recently, adjacent vendors called “personalization” or “product discovery” expanded their functionality - and most expanded toward a common destination: a combined commerce search and product discovery solution.A few commerce search specialty vendors emerged, which have jockeyed for position for years with few direct competitors.We evaluated the included search functionality in one criterion of The Forrester Wave™: B2C Commerce Solutions, Q2 2022. The market moved to open source and other nuts-and-bolts solutions, which commerce (and other) vendors built on to create their own proprietary search functionality.In the 10 years since, we’ve seen significant evolution in this space: I am thrilled to announce that our Forrester Wave™ evaluation analyzing this market will follow this year, covering the latest major commerce tech spin-off market!Ī decade ago, Forrester paused its site-search research as we observed the independent vendors fading from the market. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from them. Our new The Commerce Search Landscape, Q2 2023 report publishes in just a few weeks.

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